Portfolio

Watchie

 

Global brand identity for 'Watchie' - an Advanced Personal Locator. As it comes to market Watchie is the most technologically advanced personal tracker and locator on the global market - consisting of an aGPS wristband and browser or smartphone based portal/interface. Ease of access and use is a core feature of the device and this was something they wanted backed up visually.

 

We wanted to create a bespoke typographic identity mark, of which elements could be extracted to use as support graphic elements - namely the Watchie 'eye-con' which is a stylised eye and pointer.