Portfolio

www.perfume.ie

 

IDI Design Awards 2011 - Shortlisted Entry - Multimedia Website Design

 

We were asked by Fragrances of Ireland, to redesign and develop their website - www.perfume.ie. As Ireland's only international perfume house, Fragrances of Ireland wanted the core role of their new website to be to showcase and sell online, all of their existing (and future) fragrance brands - and a secondary role to inform users and customers of perfumes and fragrances, in society and history, and the unique Irish perspective they offer.

 

All of the brands from Fragrances of Ireland have their roots firmly in Irish nature, Irish stories and Irish history - each having a very distinctive 'look and feel' - strong individual branding. With this in mind our objective was that the underlying design framework would allow the presentation of each individual brand - with the environment changing colour, style and imagery - to be 'on brand' for the individual product, yet consistent within the overall site. Each of the individual brands also has it's own 'micro-site' which links to the main website - thus allowing each brand to have it's own online presence. Future potential for expansion without any major redesign was also a priority.

 

The modular construction of the site allows for the rich imagery for each fragrance brand to shine through - a simple, clean and unobtrusive structure.