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Cup Cakes Lingerie

 

We designed the new branding for Cup Cakes Lingerie - a new Irish lingerie boutique and online store. Everything about Cup Cakes is about exclusivity, the personal touch and this is something the client wanted to express visually.

 

The brand identity was designed to be distinctive and memorable - with a need for the brand to be equally as strong on-screen as when reproduced in print. The delicate fabrics and lace patterns associated with beautiful lingerie were the inspiration for the hand-drawn illustration that forms the core of the design giving the brand the ability to 'cover, conceal and reveal' as the actual fabric would.